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03 Employee Experience · Consumer · B2B

From
Reporting
to Action

A unified performance planning system for 20,000+ managers and 150,000+ employees — without adding to anyone’s workload.

Role

Product Designer

Timeline

2024 — 2025

Scope

Apple internal — end-to-end

Coaching platform overview
The Problem

Managers juggling 3–4 tools to do one thing. Most gave up.

The Approach

Guided, not instructed. A conversation, not a form.

The Result

20k+ managers. 150k+ employees. One connected system.

Three tools. Zero connection between them.

Managers were bouncing between three or four disconnected systems to do one thing: give meaningful feedback and set performance plans for their teams. Each tool held a piece — goals here, feedback there, 1:1 notes somewhere else — but nothing talked to anything else.

The result was that most managers defaulted to gut feeling, or skipped the process entirely. Not because they didn’t care — because the tools were working against them.

Unified platform overview

One platform replacing three — goals, feedback, and 1:1s in a single connected surface.

Three roles. Very different needs.

Managers needed to create plans quickly without re-entering information from other systems. Their time is scarce; the tool had to meet them where they were.

Senior managers needed visibility across their org — not just their direct reports, but rollups that helped them spot patterns and gaps without micromanaging.

Employees needed clarity. What’s expected of them, where they stand, and what the path forward looks like.

Team lead view
Analyst view

Same system, different views — tailored to each role without forking the product.

Guided, not instructed.

The plan creation flow was the hardest part to get right. Early versions felt like filling out a form. Later versions felt like having a conversation. The difference was in how we sequenced decisions — surfacing the right question at the right moment, pre-filling what we already knew, and letting the system handle the repetitive parts.

Plan creation flow — guided steps that feel like a conversation, not a form.

Senior manager dashboard

Senior manager dashboard — org-level visibility without losing individual context.

Task view
Task library

Task tracking and a shared library — reducing repetition across plans.

1

Platform replacing 3–4 disconnected tools

20k+

Managers on a unified system

150k+

Employees with clearer paths forward

“When the system does the organizing, people can focus on what actually matters.”

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